AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading "Sponsored Links" found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.
How To Use Google AdWords : Use Google AdWords Effectively
Understanding how to use Google AdWords is vital to your online marketing efforts, with AdWords being the most popular form of pay-per-click (PPC) marketing.
Using AdWords enables you to advertise on Google, the most popular search engine, which in turn enables you to get your advertisements in front of the biggest potential audience.